Jimi Hendrix - Best Guitar Solo Ever

At a concert in the same series, remembers Garland, "Michael Jeffery put an arm round Chas, another round me and said, 'I think we've cracked it, mate.'" They had: Kit Lambert, according to Altham, literally scrambled across the tables to gibson flying v jimi hendrix Chas at one of the shows and said, "in his plummy accent", he had to sign him. Chas needed a record contract, Decca had turned Hendrix down (along with the Beatles) and Lambert was about to launch a new label, Track Records, with interest from Polydor: "The deal was done, on the back of a napkin," says Altham. But the soundscape unique to Hendrix, pushing the technology to its limits, was not serendipity, nor was it only about Hendrix's genius: there was science behind the subliminal magic. "This was not 'psychcolergic', as Eric Burdon used to call it," says Garland. "Hendrix knew exactly what he was doing." And this process began with a man called Roger Mayer.